This is Beijer
Business concept
G & L Beijer is a technology-oriented trading Group, operating in refrigeration and air conditioning. Through a combination of added-value agency products and products of the company's own development, the Group will offer competitive solutions for a large number of customers.
Objectives
G & L Beijer aims to create scope for strong growth within Beijer Ref. The parent company, together with the Beijer Ref, has set the following targets.
Beijer Ref aims to strengthen further its position as the leading operator in Europe and to increase its business activities in the global market.
The objective is to grow faster than the market.
The Group aims to achieve a return on capital employed in operations of at least 11 per cent.
The Group normally has good cash flows and a high-dividend capacity. The objective is to distribute 30-70 per cent of profit after tax. However, the level will be weighted every year against the Group's capital requirements and prospects for the future.
The equity ratio shall not normally fall below 30 per cent.
Strategies
G & L Beijer will concentrate its operations on Beijer Ref.
Beijer Ref's resources are mainly concentrated on the wholesale operations. The strategy for continued growth is to develop the operations in existing markets through organic growth and supplementary acquisitions as well as acquisitions in new geographic markets in Europe and in the global market. From a product viewpoint, air conditioning will be given priority for developing the operation.
The Group gives priority to long-term and stable business relationships.
The Group will optimise the diverse requests of different interested parties. The primary interest groups consist of shareholders, customers, employees and suppliers.
Business model
G & L Beijer's business model has been sustainable and stable over the years. The fundamental concept is the focus on trading operations and distribution of refrigeration components and air conditioning. The Group's value chain consists of agency agreements, purchasing, some manufacturing, processing and customer adaptation of products by contributing technical expertise, efficient logistics and warehousing, system solutions and offering technical support and service. Vis-à-vis G & L Beijer's suppliers, the Group accounts for knowledge and experience of the market and customer needs and demands.
Read more in the Annual Report 2010, page 14 & 15.