United Refrigeration is rebranding as RW Refrigeration Wholesale!

July  02, 2014

Beijer Ref, the European refrigeration and air conditioning wholesaling giant who acquired United Refrigeration wholesale in 2011, has decided to rename the business RW Refrigeration Wholesale.

Since the acquisition, Beijer Ref has taken the business from a regional to national player and believes it is now fitting to rebrand RW in line with the fresh thinking approach. John Billson, Managing Director Manager, said ‘it is the right time to cut the apron strings as we live for the future now not in the past. We have added three new branches to the network since being with Beijer Ref in Hull, Edinburgh and Exeter. There are more new branches in the pipeline in line with our plans for market share growth.”